Contact Information　　　　9：00～21：00

080 - 4123 - 7755

Tel & Fax 042 - 349 - 1556

https://dmj-inc-eng.amebaownd.com/         http://dmj-inc.amebaownd.com/

“With more than 50 years of direct marketing experience on global scale, I can help you achieve incredible success”

I would like to offer you the opportunity to learn from and use my direct marketing expertise in your business. My extensive experience in direct marketing on global scale, detailed below, will ensure that you achieve significant success in your business within the Japanese market. I am ready to provide the most effective marketing methods and strategies from a wide selection, all of which have proven to be the most effective and efficient in my 50+ years of experience in international commerce.

With a background that includes experience as an operations manager, an executive director for several esteemed international companies, and as a direct marketing consultant for companies in Japan, I have a wealth of experience that is reliable and available to you.

I have been proudly committed to providing professional training in DM to further promote this industry in Japan in the following roles.

• DM Consultant
• Representative of Direct Marketing Japan, Former Member of Data and Marketing Association (DMA) of America, Former Chief of DMA Official Representative Office in Japan, Forner DMA International ECHO Ambassador(2004 - 2019) and Former ECHO Judge(2006 - 2019) 
  
• Former vice-president of Japan Direct Mail Association(~2013)
  
•  Appointed in October 2006 as DMA International ECHO Ambassador, Japanese representative( - 2019)
  

Recent Activities:

- Providing support in preparing and executing direct mail programs to members of Japan Fundraising Association (FRJ) and analyzing the programs’ results. Taking part in launching the fundraiser credential program as one of the drafters of the texts for the direct mail chapter of the textbook. Giving lectures at FRJ annual conferences in cooperation with overseas colleague (2012-2018): The titles of latest 2 lectures were 1. “Old but New Methods of Direct Mail” and 2. “Best Practices: How to Make Direct Mail Which Stimulates Recipients Empathetically”. 

- Working as interpreter and coordinator of Mr. Richard Pordes at the joint lectures with him at FRJ annual conferences. Supporting Mr. Richard Pordes (who is former UNICEF staff in charge of the charity in Asian area) as his partner with the charity projects in Japan (1992 - ). 

- Since 1993, Taking part in direct mail campaigns executed by one of the largest fundraising organizations in Japan and supporting other major fundraising organizations in their strategy planning, DM production and list development.

1991- Established Direct Marketing Japan, Inc. (DMJ)

• Offering consulting services that fully utilize DM expertise gained at international enterprises
  
• Business areas include publishing, finance, credit card member expansion, food & beverage, cosmetics, retail, database development for direct marketers, DM production, and DM seminars (both domestic and overseas)

1993- Supporting many other charity organizations, including the largest fundraising organizations in Japan to expanding the scales of their DM campaigns. 

Having been a member and international adviser of DMA (Data & Marketing Association) which is the world largest organization for direct marketers for more than 50 years. As DMA official representative office in Japan, supported DMA’s activities such as special events and seminars by request from DMA. As Former DMA international ECHO ambassador and Former ECHO Judge, Akira Oka gives seminars for Japanese marketers to appreciate best practices from the campaigns which won the International ECHO awards, which is the most respected direct marketing competition in the world for the further promoting direct marketing method in Japan.

Work experiences of Akira Oka Prior to Launch of DM consulting company in February 1991

1987- 1991: Vice President, Citicorp - Citibank N.A.

• Responsible for Direct Marketing Division in the banking business, expanded retail banking, financing, and foreign currency deposit accounts
  
• Served as first Japanese Vice President in the credit card business; successfully increased new card members and direct sales business of various merchandisers
  

1983- 1987: Director of Direct Marketing, American Express International, Inc.

• First Japanese citizen to serve in this position
  
• Contributed to expanding the market and enhancing Amex Gold and Green Cards
  
• Involved in establishment of large-scale database and system for data analysis, new member acquisition, card member retention, and development of techniques for DM production
  
• Expanded insurance, travel-related products and services, and direct sales
  

1978- 1982: Sales Director, Reader’s Digest

• As Direct Marketing Director, developed publications and other products for direct sales, including merchandising, planning, and development of test ideas
  
• Successfully introduced company to Japanese market and promoted sales after testing a variety of global DM production techniques
  

1963- 1978: First Direct Marketing Director, Time Life Books, Time Inc., Japan office

• Introduced DM expertise, developed in the U.S.- the birthplace of direct marketing- to the Japanese market
  
• Main products included English magazines (Time, Life, Fortune) and Japanese publications in the areas of natural science, world history, western arts, photography, photo books, gardening, cooking, and music records
  
• Established mail order systems such as a membership book club
  

Offering you the most sophisticated customized communication solutions to optimize your business promotional tools in any industries. 

Company name: Direct Marketing Japan

Address: 2-17-25 Gakuen-Nishimachi, Kodaira City, Tokyo, Japan 187-0045

Tel: 080-4123-7755

Fax: 042-349-1556

Email: office@dmj-inc.co.jp

URL: http://www.dmj-inc-eng.amebaownd.com

Establishment: February, 1991

Paid-in Capital: ¥10,000,000

President & CEO: Akira Oka

　Participated Parties

　Data and Marketing Association (DMA) of America

　- Database Council Member, International ECHO Ambassador, ECHO Judge

Line of Business:

• Comprehensive assistance in preparation and start-up of mail order and direct sales business
  
• Planning and production of successful direct mailings
  
• Development of response lists
  
• Introduction and brokerage of effective lists
  
• Assistance in database and systems development
  
• Telemarketing planning and operations
  
• Assistance in international business development
  
• Organization of DM seminars
  
• Visiting oversea companies and holding special seminars at DMA annual conference
  

Membership:

• Official Member of Japan Direct Mail Association (JDMA)
  
• Member of Direct Marketing Association (DMA) of America
  

Direct Marketing Japan

office@dmj-inc.co.jp

Tel: 080-4123-7755 (From Overseas: +81-80-4123-7755)