DIRECT MARKETING CONSULTING

We enable you to dramatically increase business through strategic targeting and effective database use. We also assist you in database construction, ensuring marketing operations are sound.

Do you know how to achieve success in direct marketing?

It does not require magic, just sound logic.

We provide practical, comprehensive, professional, and reliable consultation in pursuit of “The Power of Direct: Relevance. Responsibility. Results,” the motto of DMA, to ensure your DM success.

Ultimately, the aim of DM is to acquire new customers and to most efficiently obtain the longest-term profits through doing business with them. To this end, we assist you in meeting your budget requirements and executing DM processes, from acquiring new customers to keeping them as repeat customers. We also provide practical advice tailored for your specific needs, including short-term solutions as well as mid- and long-term marketing strategies and business plans.

After clearly understanding your specific needs through discussion, we deliver the following services to meet those needs:

1. CREATIVE SERVICES
   
2. DIRECT MARKETING TRAINING & SEMINARS
   
3. DIRECT MARKETING SERVICES
   
4. SELECTED BOOKS & INFORMATION ON DIRECT MARKETING
   

Our Services Include:

• Setup assistance and enhancement of your direct sales business, such as through product development, DM and ad production, and distribution
  
• Introduction to DM
  
• Assistance in operating program for acquiring new customers
  
• Formulating attractive offers designed to acquire customers and assistance in communicating with customers
  
• Introduction to the most powerful DM methods as well as assistance in testing and applying them
  
• Introduction to fundamental DM methods and planning of test marketing methods
  
• Execution of customer-retention/increase program, royalty program, CRM
  
• Introduction to customer analysis and assistance in establishing response prediction models
  
• Introduction to database marketing
  
• Assistance in generating and obtaining effective customer lists
  
• Database creation and management
  
• Production of a diverse range of direct mail and advertisements
  
• Seminars on DM for business owners and executives
  
• Training seminars on DM for company employees
  
• Invitations to inspection tours and DM events around the world
  
• Planning for long-term DM projects

And more!

DATABASE MARKETING

Databases contain sets of customer information.
We offer a full range of proven methods for developing and utilizing your database to reorganize and develop your customer information while ensuring cost effectiveness of your DM business.

Having a database containing more than 80 million names, we hold the No. 1 spot in Japan for volume of marketing data. With it, we are ready to establish a target database for your products, conduct data analysis, and segment data for your DM success.

We offer the following services:

• Assistance in obtaining customer data and developing a marketing database; introducing reliable third-party lists as well as effective methods for analyzing and applying customer information
  
• Response to any needs related to the latest database marketing; for example, development of predictive models for analysis of customer response
  
• Training for effective use of personal information in line with Japan’s Act on the Protection of Personal Information
  
• Provision of expertise related to establishing best possible relationships with customers using Opt-Out & Permission Marketing regulations

Our Services Include:

• Proven methods and know-how on obtaining customer lists
  
• Reliable third-party lists and databases
  
• Sound assistance in establishing and managing your database
  
• Information on the ABC’s of customer analysis
  
• Information on the basics of database marketing and its practical application
  
• Established strategies for obtaining customer lists
  
• Reliable services on list-matching, overlay, merge and purge
  
• Methods for finding highly potential customers
  
• Analysis of customer response information
  
• Creation of response prediction models
  
• Comprehensive database marketing utilizing our creative services
  
• Detailed information on personal information protection laws and related advice on database management and utilization
  
• Information on how to introduce permission marketing to your business

And more!

CREATIVE SERVICES

We provide methods for producing DM collateral for high response rates, enabling you to personally reach your target audience through direct communication.

Our creative services prepare direct mail for you as well as other forms of direct response ads. Direct marketing ads are a sure means for generating responses from customers, leading to their product purchases and requests for services. The goal of direct response ads is therefore to retain your current customers and generate potential ones. We are genuinely proud of our ability to help you achieve this goal by producing highly effective and innovative ads that appeal strongly to the target customer. Using our response ads can result in a 120% response increase and higher ROI.

Our creative services are closely aligned with database marketing processes. Through these services we explore various test marketing methods, means of creating product appeal, and ways to customize analysis of prospective target characteristics in order to correlate them with direct ads. Let us provide ad-creation services and database marketing techniques for maximum cost-effectiveness so that you gain more customers.

Our Services include:

Introduction

• Various means of creating product appeal that lead to customer interest
• Order form designs that dramatically improve response rates
• Computerized customization
  
• Test marketing
  
• Use of highly cost-effective incentive premiums
  
• Use of multimedia
  

Production

• Various mail materials for maximizing response rates
  
• Inventive envelopes that entice recipients to look at their contents
  
• Various on-demand materials
  
• Other printed materials (production and management)
  

 And more!

DIRECT MARKETING SERVICES

We provide total DM services, from setting up and running mail-order programs and telemarketing to DM enclosure and shipment, for dramatically advancing the development of your business.

The use of DM for transmitting specific product information to targeted audiences is the most effective medium for accuracy in communication that simply cannot be expected from newspapers or television. And now, multimedia DM has entered the mainstream. We must therefore integrate a variety of channels—telephone, fax, direct mail, and email—into a single campaign, fully aware that achieving the most effective channel mix is an unending journey of trial and error.

Direct marketing is the ideal means for survival in these uncertain times since investment efficiency is something we can improve through quantifiable measures. Providing the best solution for your specific needs will require clearly identifying who your target customers are and how you will sell your products and services.

We encourage you to let us analyze your sales materials and campaign results in detail toward their dramatic improvement.

Our Services Include: 

• Telemarketing
  
• Data management and entry
  
• Blast (or broadcast) FAX
  
• Blast (or broadcast) email
  
• Questionnaire surveys and analysis
  
• Direct mail enclosure and shipment